JOB SUMMARY
JOB TITLE: X (Twitter) Advertising Specialist
JOB LOCATION: Ikeja, Lagos
JOB TYPE: Full-Time (On-site)
COMPANY: Not Specified
SALARY: ₦250,000 Net Monthly
ABOUT THE COMPANY
A growing organization in the gaming and sports betting industry is seeking an experienced X (Twitter) Advertising Specialist to join its team in Ikeja, Lagos. The ideal candidate will have a proven track record of running successful advertising campaigns for sports betting, casino, or gambling brands while ensuring compliance with X's advertising policies and industry regulations.
JOB RESPONSIBILITIES
• Plan, execute, and optimize X (Twitter) advertising campaigns for betting and gaming products.
• Manage app install, conversion, and engagement campaigns to achieve business objectives.
• Navigate gambling ad approvals, geo-restrictions, and compliance requirements.
• Build retargeting audiences and custom user segments to maximize campaign performance.
• Conduct A/B testing of creatives, ad copy, and landing pages to improve conversion rates.
• Monitor campaign performance and optimize strategies based on key performance indicators.
• Maintain account health and ensure campaign stability across all advertising activities.
• Track campaign metrics and provide actionable recommendations for growth and optimization.
ADDITIONAL RESPONSIBILITIES
• Collaborate with marketing and product teams to develop effective advertising strategies.
• Stay updated on changes to X advertising policies and gambling industry regulations.
• Implement best practices for audience targeting, conversion tracking, and campaign scaling.
• Support continuous improvement initiatives aimed at increasing user acquisition and retention.
QUALIFICATIONS
• Proven experience running X (Twitter) advertising campaigns for sports betting, casino, or gambling brands.
• Strong knowledge of X Ads Manager and gambling campaign structures.
• Experience obtaining gambling ad approvals and maintaining active advertising accounts.
• Familiarity with gambling compliance requirements and pre-approval processes.
• Experience with Pixels, server-side tracking, AppsFlyer, Adjust, or similar analytics tools.
• Strong creative strategy skills tailored to betting and gaming audiences.
• Excellent analytical, problem-solving, and communication skills.
• Ability to interpret campaign data and make data-driven marketing decisions.
CLOSING DATE
Not Specified.
HOW TO APPLY
Interested and qualified candidates should send their CV to:
using "X (Twitter) Advertising Specialist - Onsite" as the subject of the email.
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